Digital Transformation in Fuel Marketing

Whether you're still shuffling paper tickets or already using some sort of technology across all your business units, every fuel marketer is somewhere on their digital transformation journey. The question isn't whether you need to evolve—it's how to take the smartest next step.

Maybe you're thinking:

• "We've outgrown our current systems, but where do we go from here?"
• "How do we choose between all these software options without making a costly mistake?"
• "We tried legacy systems before—how do we avoid getting burned again?"
• "What's the right sequence? Dispatch first? Accounting? Everything at once?"

In this session, we'll share real stories and lessons from fuel marketers like Moffitt Services, 3L Energy, McNeece Bros., and many others who successfully navigated their next phase of digital transformation.

You'll learn:

• How to assess where you are and map your next moves
• The critical factors that separate winning software investments from expensive failures
• Common pitfalls at each stage—and proven strategies to avoid them
• Real ROI numbers and timelines from companies who've been in your shoes

No matter where you are in your digital journey, there's a smarter path forward. Let's find yours.