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The Indiana Food and Fuel Association (IFFA) was formed by a group of marketers who recognized the potential for greater success through collaborative efforts. Over the years, the IFFA has experience substantial growth in membership and scope of activities. Today, the association remains dedicated to advocating for members and actively engaging with legislative developments and issues that impact Indiana's petroleum, convenience, and food retail industry.

The IFFA serves its members by implementing a range of core strategies, which include the following:
  • Advocacy: The IFFA actively represents and promotes the interests of its members, advocating for their needs and concerns within the industry and engaging in relevant policy discussions and initiatives.
  • Member support programs: The association provides valuable support programs to assist its members in navigating the challenges and opportunities of the petroleum, convenience, and food retail sectors. These programs aim to enhance their operational effectiveness and overall success.
  • Strong organizational foundation: The IFFA maintains a strong organizational structure, enabling it to effectively coordinate efforts, efficiently respond to member needs, and implement initiatives that foster growth and advancement within the industry.
  • Member education: The association prioritizes member education by offering educational opportunities, such as workshops, seminars, and training sessions. These initiatives provide members with the knowledge and skills necessary to stay informed and adapt to evolving industry trends and practices.
  • Networking opportunities: The IFFA facilitates networking events and opportunities that enable members to connect, collaborate, and build meaningful relationships within the industry. These events promote knowledge sharing, partnerships, and business growth.
  • Valuable information resources: The association provides its members with access to a wealth of valuable information resources, including market insights, industry trends, and best practices. These resources allow members to make informed decisions and stay ahead in a competitive business landscape.
 
Through these core strategies, the Indiana Food and Fuel Association is committed to serving its members' interests and supporting the growth and success of the petroleum, convenience, and food retail industry in Indiana.